品牌： RAYA香水
公司愿景和目标：通过创新产品和现代营销方法进行品牌形象重塑及其衍生产品的贸易，并通过树立一个知名品牌成为该领域的先驱，明确展现古典、优雅的品牌调性，以此符合时代女性的生活态度，进而彰显品牌个性，在消费者心智中占据独特认知。
RAYA香水品牌塑造了一个具有强烈个性的徽标，并同时表明公司希望以徽标实现自己的战略目标，为其重新设计产品并为他们提供新的创新模板，凸显香水品类的差异化。
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关于象内
我们不参与任何形式的比稿,因为我们要把更多的时间和精力投入到研究项目落地中,我们更加注重为现有客户负责。在我们眼中,只有朋友,没有客户。
所以当我们说话直率客观的时候,请您不要介意,我们只会就事谈事而不会附和您。对我们来说,客户的潜质更重要。我们更加注重对品质要求苛刻和固执的合作伙伴。我们会把您的意见和需求都实现在创意设计里面,我们只会用效果说话。
象内设计要做的是：将平面、立体空间、视觉、音乐、艺术、味道、灯光和科技智能等各种元素进行大胆的尝试融合,打破品牌设计体验的唯一性,进而突破创意设计的界限,为我们合作的朋友提供多元品牌设计新体验！
We don't participate in any forms of comparison, because we need to devote more time and energy to the research projects. We are responsible for our existing customers.
From our viewpoint, there are only friends instead of customers.
Thus, when we speak frankly and objectively, please don't mind. We always judge things objectively and never echo your words. For us, the potential of customers is more important. We pay more attention to the partners who are demanding and stubborn. We will put your opinions and needs into the creative design. The final effect speaks for everything.
Xiangnei design boldly tries to integrate various elements, such as two-dimensional or three-dimensional space, visual effect , music, art, smell, lighting and technological intelligence, in order to break the uniqueness of the brand design experience, and then break through the boundaries of creative design, to provide a new experience of multi-brand design for our partners!
程超
象内设计创始人 总设计师
2008年毕业于华中科技大学艺术设计专业。2014年创立杭州象内文化创意有限公司，专注于视觉空间设计的各个领域，其作品覆盖长三角、珠三角、京津翼等50多个城市并斩获多个国际空间设计大奖。
Founder and chief designer of creative design
He graduated from Huazhong University of Science and Technology in 2008.
Founded in Hangzhou in 2014 Cultural and Creative Company Limited focuses on
various fields of visual space design, covering its works.The Yangtze River Delta,
the Pearl River Delta, the Beijing Tianjin wing and other more than 50 cities have
won many international space design projects.Award.